We are all too aware of the population health challenges of the Hunter region, with spiralling obesity rates and transport modes that do little to encourage human movement and active transport. The need to rethink how we move has never been more urgent, in the face of spiralling rates of chronic disease, mortality and morbidity rates associated with lifestyle risk factors. In the face of this, cycling is well proven as a form of lifestyle medicine that can positively impact health at a whole of population scale when it's convenient, affordable and safe. A large scale epidemiology research case (http://www.nhs.uk/news/2013/04april/pages/hard-times-in-cuba-linked-to-better-national-health.aspx) confirmed the impact cycling had in needy times on the Cuban population, with obesity, heart disease and diabetes rates plummeting as the country took up cycling in the 90's economic crisis.
The recognition of our innovation themed offering comes on the back of our Land Forces 2014 (APAC Region Defence Industry Conference) Agile Logistics entry, recognised as an SME Innovation Finalist, where we combine a high capability, Australian designed off-road electric bike with smart portable solar generators from our alliance with Laughing Mind as a Goal Zero dealer.
We've built on that work, with recent partnering alliances with other local innovators like New York TropFest Winner Jason Van Genderen's Pocket Film Academy, using a CargoCycles trike as a "Pocket Film Academy on Wheels", which we plan to have roaming through the upcoming Vivid4shore festival in Tuggerah Lake and Newcastle.
To find out more about the detail of what we're looking to bring to the Hunter, you'll need to come along to their Smart Ideas breakfast briefing on 14July 2015 to hear our 90second pitch ;-)